10 years of designing and leading a brand to it's full potential in 360 degrees, never has enough space on a single page like this. But let's try.
10 years of designing and leading a brand to it's full potential in 360 degrees, never has enough space on a single page like this. But let's try.
From videowork, foto shoots and pixel perfecting the online ecperience: everything
a brand like this needs came across my desk these years. Take a look at the brand guidelines
To see the amount of rules and guidelines we set for the teams:
Logo design
Logo design
Logo design
Extensive sessions about the brand, it's core values and what it should communicate, followed by a lot of rounds of designs and stakeholder management. The most personal, customer friendly and fun brand in the business was born.
Extensive sessions about the brand, it's core values and what it should communicate, followed by a lot of rounds of designs and stakeholder management. The most personal, customer friendly and fun brand in the business was born.
Icon logo
Icon logo
Icon logo
Later added - a brand who say they are to the point, friendly and fun could use a clear and recognizable icon logo. With a lot of creative directing the work from various designers we included this to the brand assets.
Later added - a brand who say they are to the point, friendly and fun could use a clear and recognizable icon logo. With a lot of creative directing the work from various designers we included this to the brand assets.
Guidelines
Guidelines
Guidelines
Extensive and well-thought brand guidelines are needed in a company with 100+ professionals using the brand and it's assets. Take a look at what Kaartje2go is from the Brand Guidelines.
Extensive and well-thought brand guidelines are needed in a company with 100+ professionals using the brand and it's assets. Take a look at what Kaartje2go is from the Brand Guidelines.
How it translates to video?
How it translates to video?
Visual design
Visual design
Creating happiness through visuals
Creating happiness through visuals
How a shoot like this is made?
How a shoot like this is made?
Main visuals:
Happy team members
Main visuals:
Happy team members
Main visuals:
Happy team members
All our main visuals have a simple formula: Collegues, Cards/Gifts and smiles. Together with the brand colors, doodles and message it's one big happy visual.
All our main visuals have a simple formula: Collegues, Cards/Gifts and smiles. Together with the brand colors, doodles and message it's one big happy visual.
Product ambiance visuals
Product ambiance visuals
Product ambiance visuals
When you are further down the funnel, or on Pinterest, you need some more context. The products placed in bright enviroments and styled just perfect can make you wish you were invited to the wedding.
When you are further down the funnel, or on Pinterest, you need some more context. The products placed in bright enviroments and styled just perfect can make you wish you were invited to the wedding.
Product visuals
Product visuals
Product visuals
Right before you choose your card on the product detail page, this image is there to set an ambiance but also be very to the point on what you are getting. Functional ambiance images we'd say. Makes you wanna get married, right?
Right before you choose your card on the product detail page, this image is there to set an ambiance but also be very to the point on what you are getting. Functional ambiance images we'd say. Makes you wanna get married, right?
Web design
Web design
Visual matching the fcustomers need
Visual matching the customers need
Every page has to relate on where in the funnel the customer is at that moment and we made distinctions between 4 types of visuals: Brand, Ambiance, Functional ambiance and product tiles. The further you are the less distraction you want to see.
Every page has to relate on where in the funnel the customer is at that moment and we made distinctions between 4 types of visuals: Brand, Ambiance, Functional ambiance and product tiles. The further you are the less distraction you want to see.
Make small things fun
Make small things fun
Make small things fun
Whther it's you 404, or an empty state like this: it's the perfect moment to make your customer smile.
Whther it's you 404, or an empty state like this: it's the perfect moment to make your customer smile.
Whther it's you 404, or an empty state like this: it's the perfect moment to make your customer smile.
Color tone everything
Color tone everything
Color tone everything
We have a very strict color scheme and even the photography is based on this. the combination feels well taken care of and also connects to the brand.
We have a very strict color scheme and even the photography is based on this. the combination feels well taken care of and also connects to the brand.
