Clear and specific padel rackets for players who want to win matches and not points.
Clear and specific padel rackets for players who want to win matches and not points.
Logo design
Logo design
Logo design
So it started with the shape of the racket reminding me of a cobra head. This is where it all started.
So it started with the shape of the racket reminding me of a cobra head. This is where it all started.
Dangerous & Bold
Dangerous & Bold
Dangerous & Bold
The brand is focussed on advanced tot semi pro players and has a dark and dangerous look & feel.
The brand is focussed on advanced tot semi pro players and has a dark and dangerous look & feel.
Product photography
Product photography
Product photography
Highlighting the best parts and to get a clear vision of the product and brand, I created, photography for the website myself.
Highlighting the best parts and to get a clear vision of the product and brand, I created, photography for the website myself.
Packaging design
Packaging design
As a brand made for advanced players the look & feel should align to that. The packaging and the way you receive your brand new racket can create a good feel of the quality and specialism the brand & product have.
As a brand made for advanced players the look & feel should align to that. The packaging and the way you receive your brand new racket can create a good feel of the quality and specialism the brand & product have.
Launching the product with video ads
Launching the product with video ads
To create a dangerous vibe around the rackets and make it look epic, the video's look & feel like horro movie trailers. Here you can see the cinematic version, but the ads were mainly mobile format.
To create a dangerous vibe around the rackets and make it look epic, the video's look & feel like horro movie trailers. Here you can see the cinematic version, but the ads were mainly mobile format.
